StubHub Expands AI Ticket Discovery Push With New Claude Integration - TicketNews

StubHub Gets Buy Rating But Faces Revenue Forecast Cut

Guggenheim held its Buy rating on StubHub Holdings Friday with a $9 price target, but lowered its revenue estimate for the ticketing company. The firm pointed to revenue headwinds in the adjustment.

StubHub also rolled out an updated AI ticket discovery feature built on a Claude integration, adding to its recent technology push. On the motorsports side, the company is backing NASCAR driver Garrett Smithley at Homestead.

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