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By William Smith • Updated Oct 15, 2026 at 20:00
Fixing Call of Duty: Inside Activision's Modern Warfare 4 comeback plan - The Game Business

Activision's Game Plan to Bring Call of Duty Back to Life

Activision is taking a strategic approach to enhance interest in 'Call of Duty: Modern Warfare 4' by utilizing the release of 'GTA 6' to heighten its visibility. The company has observed a drop in media coverage for the franchise over time, which they refer to as the 'Call of Duty tax'. Recent articles have detailed the revival plan and the upcoming release dates for 'Modern Warfare 4' on Xbox and PC.

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